1. Har ek friend zaroor hota hai (Airtel)
The commercial advertisement “Har Ek Friend Zaroori Hota Hai” is a popular ad campaign by the Indian telecommunications company, Airtel. The campaign, launched in 2011, was designed to promote Airtel’s various services and products while emphasizing the importance of friendship in modern society.
The campaign featured a series of ads that showcased different groups of friends engaging in everyday activities while staying connected through Airtel’s services. The ads were set to a catchy jingle with the tagline “Har Ek Friend Zaroori Hota Hai,” which translates to “Every Friend Is Important.”
The campaign was widely successful, with the jingle and tagline becoming a pop culture phenomenon in India. The ads resonated with audiences, as they portrayed the importance of staying connected with friends and family in an increasingly digital world.
The “Har Ek Friend Zaroori Hota Hai” campaign was not only successful in promoting Airtel’s products and services but also in emphasizing the value of human connections and relationships. It became an iconic representation of Airtel’s brand and was recognized as one of the most successful advertising campaigns in India’s history.
Overall, the “Har Ek Friend Zaroori Hota Hai” campaign was a testament to the power of advertising in shaping cultural attitudes and values. It showed how a simple yet powerful message can resonate with audiences and become a memorable part of popular culture.
2. Ek Ajnabee haseena se (Doublemint)
“Ek Ajnabee Haseena Se” is a classic Bollywood song originally from the 1974 film “Ajnabee,” composed by R.D. Burman and sung by Kishore Kumar. However, the song gained renewed popularity in 2021 when it was featured in a Doublemint chewing gum commercial advertisement in India.
The advertisement, directed by Gauri Shinde, features a young woman and man who meet on a train and strike up a conversation over a pack of Doublemint gum. As they share their gum and experiences, the iconic song “Ek Ajnabee Haseena Se” plays in the background, adding a nostalgic and romantic tone to the ad.
The song’s lyrics, which talk about falling in love with a stranger, perfectly capture the essence of the advertisement, which centers around two strangers connecting over a shared pack of gum. The ad has been widely praised for its creative direction and use of the classic Bollywood song, which has become a nostalgic and memorable part of Indian pop culture.
Overall, “Ek Ajnabee Haseena Se” in the Doublemint ad is a testament to the timeless appeal of classic Bollywood music and its ability to evoke emotions and create connections across generations.
3. Meelon ka Yaarana (Hero Motors)
The advertising campaign you are referring to is called “Tera Mera Milo Ka Yaarana,” which was launched by Hero MotoCorp, the world’s largest two-wheeler manufacturer based in India, in 2015. The campaign was designed to promote the Hero Splendor motorcycle and highlighted the importance of friendship and brotherhood among riders.
The campaign showcased a group of friends who embark on a road trip on their Hero motorcycles, experiencing the beauty of India and forging strong bonds of friendship along the way. The ads were set to a catchy jingle with the tagline “Tera Mera Milo Ka Yaarana,” which translates to – Our Friendship Will Last Forever.”
The campaign was widely successful, and the jingle and tagline became very popular among audiences, with the ad being shown across India. The campaign emphasized the reliability, durability, and performance of the Hero Splendor motorcycle and positioned it as the ultimate ride for customers to explore and experience the open road.
Overall, the “Tera Mera Milo Ka Yaarana” campaign was a huge success and is considered one of the most memorable and effective advertising campaigns in the Indian two-wheeler industry. It effectively showcased the values of brotherhood, camaraderie, and adventure, which resonated with the audience and helped to establish Hero Bikes as one of the most iconic motorcycles in India.
4. Nescafe le (Nescafe India)
The Nescafe India ad song is quite a catchy and upbeat jingle that has become synonymous with the brand’s marketing campaigns in the country. It features a very lively tune with energetic vocals that evoke a sense of happiness, energy, and enthusiasm. This groovy song is often used in television and online commercials, as well as in-store promotions and other marketing materials, and has helped to build a strong association between Nescafe and the idea of waking up to a bright and energetic day. The tune of “pap parap pa para ra pap parap pa ra ra…..Nescafe” this tune still lives rent-free in our heads.
5. Jo tera hai wo mera hai (Airtel)
A possible ad campaign for Airtel based on the phrase “Jo Tera Hai Wo Mera Hai” could be a heartwarming campaign that showcases how Airtel connects people and helps them share everything that matters to them.
The campaign would start with a TV commercial that shows a father and son who are separated by distance. The father is shown to be living in a different city, while the son is staying with his mother. Despite the distance, the father and son have a strong bond, and they are shown to be communicating through video calls on Airtel’s network. The phrase “Jo Tera Hai Wo Mera Hai” would be used as a way to show how Airtel is helping to bridge the distance between them, allowing them to share everything that matters to them.
The campaign would also include print ads that showcase the various features of Airtel’s network, such as its high-speed internet, uninterrupted calls, and wide network coverage. The tagline “Connect and Share Everything That Matters” would be used to reinforce the idea of how Airtel’s network is helping people stay connected with their loved ones and share everything that matters to them.
To further engage the audience, Airtel could run a social media campaign where people can share their own stories of how Airtel has helped them stay connected with their loved ones. The best stories could be featured in a series of short videos that showcase the power of Airtel’s network to bring people closer together.
Overall, this ad campaign would be an emotional and compelling way for Airtel to showcase how it is helping people stay connected and share everything that matters to them, using the phrase “Jo Tera Hai Wo Mera Hai” as a central message.
